Pet Supplement Brand
318 Orders in 18 Days
The Problem
Pet supplement brand had generated only $4,754 in gross sales across 6 months with 44 total orders and a 0.66% conversion rate. Most revenue came from wholesale and draft orders with almost no direct-to-consumer activity. No affiliate program, inconsistent email engagement, and only 7 active subscriptions.
The Solution
Built complete Shopify sales funnel with post-purchase upsell sequence (3 offers deep via Zipify), Klaviyo email infrastructure (welcome sequences, abandoned cart, broadcast campaigns), UpPromote affiliate program with tiered commissions, order bump with 57.65% sell-through rate, and subscription model optimization.
Results
- $26,002 gross revenue in 18 days (vs $4,754 in previous 6 months)
- 318 orders with 2.52% conversion rate (up from 0.66%)
- 111 active subscriptions generating ~$5,800/mo recurring (up from 7)
- Post-purchase upsell funnel: 17% conversion rate, ~$4K additional revenue
- Order bump sell-through rate of 57.65%
- AOV increased to $81.77 ($102.70 with upsells)
- Affiliate partner drove 212 of 318 orders (67% of volume)
Platforms
Services
More Work
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