Wellness Brand
Multi-Product Ecosystem at Scale
The Problem
A sprawling product ecosystem spanning supplements, EMF protection devices, courses, coaching programs, and testing kits was spread across multiple platforms with mismatched fulfillment pipelines and attribution gaps. International orders had no clean path to delivery, and the affiliate program was running on a separate infrastructure that didn't talk to the rest of the stack.
The Solution
Unified Shopify operations as the central commerce hub, with Klaviyo handling segmented email flows and Attentive powering SMS. International fulfillment was solved through a NICE Commerce and Zonos integration. The affiliate program was consolidated onto a shared Everflow instance, and Shopify Payments was activated - unlocking access to Shopify Capital for growth.
Results
- 713 ClickUp tasks completed
- 306+ hours of dedicated work
- International fulfillment pipeline built (Zonos + NICE Commerce)
- SMS marketing launched via Attentive
- Switched to Shopify Payments, unlocking Shopify Capital
- Affiliate program scaled across shared Everflow instance
Platforms
Services
More Work
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