Blog

Articles on custom platforms, legacy migrations, e-commerce, and AI systems.

Server Side Tracking for Marketers: Capture Payment Events
· 8 min read

Server Side Tracking for Marketers: Capture Payment Events

See how server side tracking captures payment events, what a controlled test found, and practical lessons on setup, privacy, and testing for marketers.

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Zero Downtime Migration: Four Oracle Workflows and DBA Cutover Checks
· 8 min read

Zero Downtime Migration: Four Oracle Workflows and DBA Cutover Checks

Choose among Oracle ZDM’s physical, logical, and hybrid workflows, prepare the source, and run evaluation mode before cutover to catch configuration gaps.

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AI Agent Safety: Enterprise Runtime Controls in 90–180 Days
· 11 min read

AI Agent Safety: Enterprise Runtime Controls in 90–180 Days

Secure enterprise AI agents with least privilege, runtime enforcement, and adversarial testing, then turn those controls into a 90–180 day rollout.

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Humans in the Loop: 3 AI Oversight Models Researchers Can Pilot
· 11 min read

Humans in the Loop: 3 AI Oversight Models Researchers Can Pilot

Compare three AI oversight models, then apply escalation triggers, review payloads, and fallbacks using recent research and Dogtooth Inc.'s pilot example.

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Legacy System Migration: Five Phases to Avoid a Risky Big Bang
· 14 min read

Legacy System Migration: Five Phases to Avoid a Risky Big Bang

Plan legacy system migration in five phases, from discovery to decommission. Learn how incremental steps, testing, and executive roadmaps limit cutover risk.

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Build a Privacy Aware Custom Attribution Model in 7 Steps for Analysts
· 12 min read

Build a Privacy Aware Custom Attribution Model in 7 Steps for Analysts

A practical, privacy aware 7 step plan for analysts to build custom attribution models. Pick lookback and credit rules, test Markov and Shapley methods,...

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Email List Hygiene: Avoid 2%+ Hard Bounces and Automate Repairs
· 10 min read

Email List Hygiene: Avoid 2%+ Hard Bounces and Automate Repairs

Engineer-friendly playbook to stop hard bounces, automate verification and suppression, run SPF/DKIM checks, and follow a brief CAN-SPAM checklist.

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Shopify Conversion Rate: $2,600/mo Example and Practitioner Fixes
· 13 min read

Shopify Conversion Rate: $2,600/mo Example and Practitioner Fixes

A measurement-first plan to lift Shopify conversion rate: session-based benchmarks, a $2,600/mo example, and tested checkout and mobile fixes from...

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Stop SEO Drops: SOW First Shopify Plus Migration for Safe Cutovers
· 14 min read

Stop SEO Drops: SOW First Shopify Plus Migration for Safe Cutovers

A SOW first Shopify Plus migration playbook: protect SEO, map integrations, and use AI assisted QA to avoid rollbacks and costly launch delays.

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